One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products. Using social media as a local business can get even trickier with a more niche audience. However, it can be done, and it can be done well. Here’s a great example… [Read more...]
Mar
07
2012
Yelp IPO: Did social media inflate Yelp’s stock price? Find out in Future of Engagement!
Store review company Yelp is not profitable and it hasn’t made money since it was founded eight
years ago, yet social media was aflurry with positive responses when Yelp announced that it would go
public. On the day of the IPO, Yelp’s stock price rose almost 60%, from $15 to almost $25. Was this a
result of social media buzz, and how can other companies use social media to create and benefit from
similar buzz? Find out in this episode of Future of Engagement!
Highlights
- Yelp’s IPO got almost entirely positive social media coverage…
- And its stock price rose 60% over the day of the IPO…
- Even though Yelp isn’t even profitable.
Graphs courtesy of Alerti Social Media
Monitoring and Management
This is a guest post by Murray Newlands, CEO of Influence People.
Feb
29
2012
Social Media’s Response to Sacha Baron Cohen’s Stunt at The Oscars
Sacha Baron Cohen was expected to show up in-character as Aladeen from his upcoming movie The Dictator, but nobody expected him to spill what Aladeen said were Kim Jong Il’s ashes onto interviewer Ryan Seacrest. In this episode of Future of Engagement, host Murray Newlands looks at how social media responded to Cohen’s stunt, and whether stunts like this work in general.
Highlights:
- The media knew Cohen would go to the Oscars as Aladeen beforehand…
- …So he already had a lot of cameras on him…
- …But he got almost as much negative response as positive response on social media.
Graph by Alerti Social Media Monitoring and Management:
This Alerti graph looks at what and where people were sharing about the terms “Sacha Baron Cohen” and “Dictator”
This is a guest post by Murray Newlands, CEO of Influence People.
Feb
23
2012
Future of Engagement — Social Media Response to Adele at Brit Awards
Future of Engagement – How did blogs (and other social media) respond to Adele giving the middle finger to the Brit Award producers?
Adele was awarded her third Brit Award, the British version of the Grammys, on Tuesday night. When she wanted to thank her friends and family for supporting her, the host cut her off after about half a minute. She was angry and gave the middle finger to the producers. In this week’s Future of Engagement, I looks at how bloggers, and others in social media, responded to both Adele flipping the producers off and to the Brit Awards’ decision to cut her off. I also analyze how both sides handled the coverage of the incident.
Highlights
- Adele got strong support among bloggers and others in social media.
- Lots of the responses were emotional.
- The public accepts sincere, genuine apologies if they’re issued quickly.
Graph by Alerti social media monitoring and management
This is a guest post by Murray Newlands, CEO of Influence People.
Jan
25
2012
How to Improve Social Networking for Your Business
Image via Wikipedia
Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not?
A lot of those pages are graveyards now. They haven’t been updated in months and almost nobody Likes them. They didn’t even get a very good response when they were active.
A lot of businesses gave up once they didn’t see a surge in new customers, but no form of advertising can do that for very little work. Everything worth anything takes time and effort, and companies forgot that because they expected social network profiles to provide instant rewards with little effort. Social network requires effort just like any other form of marketing outreach, so how can you improve your social network marketing campaign? [Read more...]
Dec
21
2011
Sazcast Episode 35 – Twitter Analytics with Dave Peckens
Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens.
Show notes. Here are the links we discussed in the podcast:
- HootSuite
- Bit.ly
- Twitalyzer
- SproutSocial
- PeerIndex
- CoTweet
- Twitter Grader
- Wildfire Analytics
- Klout
- 10 Twitter tools for better social networking (Webdesigner depot)
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