As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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Analytics
Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on social media monitoring posted September 13, 2010)
A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. As your social media presence grows, it’s equally crucial to monitor for mentions and responses so they do not become lost. I use HootSuite as my main Twitter application, which not only has monitoring, but also stats and scheduling. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords…
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Best of 2010 – Measurable Effects of Old Spice Viral Campaign
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on viral campaign measurement posted on July 15, 2010)
Old Spice has turned their “The Man Your Man Could Smell Like” ad campaign into a viral sensation by having the “Old Spice guy” respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. The move has gotten quite a response, but only time and sales will tell whether it was successful for the brand’s bottom line. Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now.
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