Whenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. What the baseline is will depend on what you’re measuring, what your goals are, and what tactics you’re looking to implement. A baseline measurement will help you understand which tactics are working and which ones need some tweaking. [Read more…] about The Importance of a Baseline When Measuring Social Media
Analytics
Re-Review: Actionly for Social Media Monitoring & Measurement
Last week I reviewed the free trial version of Actionly, which provides social media monitoring and measurement. The free trial version is limited to only providing results for one keyword search and only connecting to your Twitter account. When they read my review, Actionly gave me access to all the features so I could see what was available to a paying user. After letting it chug on a week’s worth of results, here are my thoughts…. [Read more…] about Re-Review: Actionly for Social Media Monitoring & Measurement
Choosing the Right Social Media Measurements
Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. The reason to measure is to see how you’re doing in achieving your goals. Without goals, you don’t know what you should be doing and you don’t know what measurements are the right ones. Measurement really does differ from company to company depending on what it is you’re trying to accomplish. [Read more…] about Choosing the Right Social Media Measurements