Jay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. I generally like the steps and agree with them.a I would add steps for figuring out your business goal or objectives and your strategy and tactics before you start using social. These will help you can figure out what you need to do to reach that goal and what measurements will help you stay on course (Jay mentions this, it’s just not a separate step, which I think it should be).

What do you think?

Last week I reviewed the free trial version of Actionly, which provides social media monitoring and measurement. The free trial version is limited to only providing results for one keyword search and only connecting to your Twitter account. When they read my review, Actionly gave me access to all the features so I could see what was available to a paying user. After letting it chug on a week’s worth of results, here are my thoughts…. [Read more...]

Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. The reason to measure is to see how you’re doing in achieving your goals. Without goals, you don’t know what you should be doing and you don’t know what measurements are the right ones. Measurement really does differ from company to company depending on what it is you’re trying to accomplish. [Read more...]