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Analytics

Sarah Worsham / Apr 21, 2010

Consumer Insights & Analysis Tools and Techniques

Ken Burbary gave a great presentation at FutureMidwest on some tools and techniques he uses to gather consumer insights for clients.  I took a ton of notes during his presentation and was happy to find out he posted the slide deck so we can all benefit.  Great tools. Take a look:

Future Midwest – Consumer Insights and Analytics that Drive Digital & Social Strategies

View more presentations from Ken Burbary.

Sarah Worsham / Apr 17, 2010

Measuring Social Media Success Webinar

Wednesday, April 21
12pm-1pm (EDT)

Confused by all the different ways to measure success on social media? Don’t know how to get started? Connect the dots between Twitter and sales with this one hour webinar taught by Sarah Worsham, CEO & Web Strategist from Sazbean Consulting. You just need a web browser and an internet connection to learn from the comfort of your home or office. Learn the metrics associated with each social media and ways to connect actions on a social network to achieving your business goals

Learn how to measure your social media success at this one hour live webinar for on April 21st at 12pm. Register Now!

Events

Sarah Worsham / Apr 5, 2010

5 Quick Ways to Monitor What’s Being Said About You

As we’re all aware, the power of social media is the ability to have conversations.  Half of a conversation is listening.  And you need to be a good listener to have good conversations.  Monitoring what’s being said about you on social media will help you have better conversations.  Here are some easy ways to monitor what’s being said about you: [Read more…] about 5 Quick Ways to Monitor What’s Being Said About You

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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