As a Web Strategist (and an engineer), I’m a bit of a numbers geek. I like to take a look at Google Analytics or FeedBurner or whatever statistics application to see how things are going. Measurement is an important part of any strategy. It’s imperative for knowing whether you’re on the right track. Picking the right metrics to measure can be tricky (you want to make sure what you’re measuring let’s you know whether you’re closer to your business goal and objectives). But is measurement always necessary?
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Analytics
Social Media ROI
There are lots of different ways to measure social media ROI (return on investment). Some are short term (increase in web traffic, mentions, leads, etc.), but many are longer term and thus much harder to measure. Whenever you measure anything, you want to be very clear about exactly what it is you’re measuring and what it means.
This video, Social Media ROI: Socialnomics is by Erik Qualman. He’ll give you some ideas of the longer term benefits of social media.
Measuring Social Media Success
We had a free webinar this week on measuring social media success – what that means, requirements for measuring, why you should measure, and some techniques for measurement. My slides from the presentation are below. We’ll work on getting a recording available soon. We’ll also rerun this webinar sometime in May, in case you missed it. If you have any questions, please let us know!
Measuring Social Media Success
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