While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. However, how you communicate your marketing message, and how your audience expects you to participate are vastly different on social media than traditional media. The content you provide via social media and how you provide it can really make or break your social media strategy. [Read more…] about Content Can Make or Break a Social Media Strategy
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Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
Wondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog. YouTube has recognized that their content is often used in news reports and is taking steps to make it easier for publishers to find quality content. Hopefully, they’ll also add the ability to segment on topic. [Read more…] about Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
Following Facebook’s Rules for Promotions & Contests
Looking to get more “likes” on your Facebook page? Want to give away a product through a contest? Planning on having people “vote” by using the like button? Facebook has guidelines about how you’re allowed to use the site for promotions. Before spending any resources on a promotion that may not be “legal”, it may be a good idea to take a look at what Facebook allows… [Read more…] about Following Facebook’s Rules for Promotions & Contests