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Content

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Making Sense of Social Content Marketing

As I’ve mentioned before, understanding the different ways people consume content is important for providing the right content in the right places, at the right times, and in ways that people want to use. Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc. has some ideas to help you create one for your company.

Mike Lewis's ESM Toledo Presentation

View more presentations from Jason Falls

Do you have a content strategy for your company? How do you tailor it to different audiences, locations, devices, etc.?

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Creating an Engaging Brand Story

Story telling the Kerala way :)We’ve already discussed how brands with stories tend to be more engaging for customers (Apple, Nike, etc.), but it may be helpful to discuss how to communicate your brand’s story. Especially since you have to think in terms of your customers’ wants and needs (always) and you don’t want to sound too promotional or preachy. Telling your brand story isn’t that much different than figuring out a marketing plan, but it does require a very human voice. Stories are engaging for people because they put a human face to a company (which can often seem like a large, faceless, uncaring glass building). [Read more…] about Creating an Engaging Brand Story

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Cross Posting Updates to Different Social Networks Ok Sometimes

snow patrol:make this go on foreverThe social media tactics and strategies you use for your company will probably (and should) vary from what others are doing. While social media is constantly evolving, there are also different needs from different customers (which is always the case). One topic that is often brought up is whether its ok to cross-post updates from one social network to another (like from Twitter to Facebook and vice versa).  I asked this question on both Facebook and on my blog and got some interesting results….. [Read more…] about Cross Posting Updates to Different Social Networks Ok Sometimes