As I said yesterday, social media is NOT one size fits all, especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing games. Having conversations and engaging with customers is one of the most difficult aspects of social media for many companies (who are used to just promoting and advertising). Engagement for B2B companies can be even more tricky, with layers of customers and little direct connection to end-customers. Here are examples of 2 B2B companies that are doing a great job of engaging with their audience (disclosure: both are clients, but are responsible for their own Facebook engagement). [Read more…] about 2 Examples of Great B2B Engagement on Facebook
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Jumpstarting Your Crowdsourcing with a Bounty
![[136/365] Prudence](http://farm6.static.flickr.com/5284/5354781759_b64bc6d051_m.jpg)
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? Maybe you need some sort of enticement (or a bounty) to get things kicked off… [Read more…] about Jumpstarting Your Crowdsourcing with a Bounty
Facebook Pages are People Too
Facebook is rolling out an update to Facebook Pages which changes the layout to be more like the new Profile layout, along with other changes. Most importantly for marketers and businesses, it now allows brands to interact with people and other pages as your brand (before you could only comment as a person on other pages or profiles). This allows a little more separation between personal and professional brands, but also gives brands an opportunity to interact and communicate more widely throughout Facebook.
There are pluses and minuses to this change. As a person, you may want to be more careful what pages you “like” since they’ll now be able to comment on your own profile. It may be strange to see Nike commenting on your own wall, for example. As a brand, it allows a more wider interaction throughout Facebook, but it also removes a bit of the person-to-person communication which we had before. However, the reason for brands are so a company can have (some) control over their image and reputation. If someone was communicating on a brand’s behalf on Facebook, and they leave the company, the brand would have lost all of those connections before. Now companies have more control over their own network.
What do you think about the change? Are you for it or against it and why?
(photo by Andrew Feinberg, on Flickr)