You may have heard about a few social media snafus that have happened recently: Kenneth Cole’s “joke” about the Egyptian uprising and HubSpot’s “joke” about Internet knowledge in Detroit (if not, just google them). Ever since news has been broadcast, back even to town criers and bards, what’s been said has been taken out of context and made into “sound bites”. It’s even more prevalent now with the 140 character limit on Twitter and the almost instantaneous distribution of news on the Internet. Not to mention the ability of the audience to actually respond and talk among themselves (also instantaneously). These cautionary tales may scare off the business hoping to enter the world of social media, but, not to worry, you can avoid the pitfalls of the 140 character sound bite with a little common sense. [Read more…] about Avoiding the Pitfalls of the 140 Character Sound Bite
Content
Media as Marketing
Having a content strategy is a very important part of any marketing plan. People are likely to completely ignore you if all you do is advertise and promote yourself. What’s in it for them? By providing valuable and interesting content (media), you’re giving people a reason to check out what you do. Think you can’t produce media that’s interesting? Well even a yarn company has had success…. [Read more…] about Media as Marketing
Social Media in 15 Minutes Per Day
Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Here’s how: [Read more…] about Social Media in 15 Minutes Per Day