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Web 2.0 Expo – The Next Generation of Tagging

Kakul Srivatava from Flickr spoke about how tagging is evolving. Tagging started as a way to find things or to play with friends and family. Then additional meaningfulness was found from community tagging – things the author would not have thought to mention. Inferred tags used in clustering, hot tags, places, etc. can show you what is important at a point in time.

What’s next?

  • More Metadata – using subtags (people, regions, etc), machine tags, “suggest” tags, “correct” tags, “play” tags to merge data sets and get new connections and meanging.
  • More Network Magic – is this interesting? is this related? is this a story? is this news? To find more information and new relevancy.
  • Greatest Challenge – all this data requires more and more screen space so how do you make it available and useful?

Using tagging on your business website can help your readers find more relevant content on your site, which increases their length of stay (and the opportunity to brand and/or sell to them).

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Web 2.0 Expo – Creating a Coherent Social Strategy for Business

So you think you should add a social network or blog to your business website. What planning should you do to make this an effective undertaking and one with measurable ROI? Charlene Li and Josh Bernoff from Forrester Research presented a simple strategy from their book Groundswell: POST.

  • P – People – Access your customer’s social activities. There are different roles people play on your website/community (from Forrester’s social technographics ladder): creators, critics, collectors, joiners, spectators, and inactives.
  • O – Objectives – Decide what you want to accomplish. Different departments in your company will probably have different objectives (research – listening, marketing – talking, sales – energizing, support – supporting, development – embracing).
  • S – Strategy – Plan for how relationships with customers will change.
  • T – Technology – Decide which social technologies to use. Since you know the objectives these will be measurable.

To create a successful community you’ll need to engage your audience by creating a place they want/need to go regularly – asking them questions, listen to their ideas, create a place they can get advice and help each other. Start with your customers, choose objectives you can measure, line up front-office backing, get the naysayers on your side, and start small, but think big. Adding community to your business website can help you understand your customers and improve your products and services to increase sales.

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Business Video Blogging – Qik

Don’t have time to write a blog? Need something more robust than microblogging? Well if you have a phone (nokia only currently) with a camera, you can capture and stream video from your phone straight to your blog, twitter, facebook, etc. Still in alpha with just a bunch of Nokia phones supported, Qik is already revolutionizing video blogging.

Once you’ve downloaded Qik’s software, you’ll be able to stream and capture video right from your phone or video recorder. You can stream that video to your profile page on Qik’s website, to your blog, Facebook, etc. Qik is still in alpha, so if you have one of the supported phones, they still have to approve your request.

For the business audience, Qik has potential for video blogging and for documenting business processes – without having to invest in expensive video hosting and editing equipment. With the advent of YouTube and the explosion of online video, the Internet audience is not (yet) concerned with quality in picture or editing. A service like Qik could make online video so easy that it may become expected on your website.

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