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eCommerce

Sarah Worsham / Jan 17, 2014

eCommerce Customer-Centric Sites with Great Design

Men Shopping for Clothing Accessories
Men Shopping for Clothing Accessories (Photo credit: epSos.de)

When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design.  You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary.  Great marketing is all about what the customers want.  eConsultancy has some examples of great eCommerce sites along with commentary on what makes them so good…

I’ve been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites.

I’ve picked the rest, some because they offer an excellent all round experience, others for specific aspects which others can copy/learn from…. — Which ecommerce sites are getting it right? Here’s 21 of the best… by Graham Charlton

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Sarah Worsham / May 16, 2013

Google Wallet Makes It Easier than PayPal to Send Money

Google Wallet Logo
Google Wallet Logo (Photo credit: Wikipedia)
So far Google Wallet has been on the sideline.  Well, it just got the call from the coach to check into the game.  Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email.  This could have far reaching impact on eCommerce — think about selling products or services without having to setup an eCommerce website… Meet a client for lunch, get paid on the spot.  Obviously there are products like Square that provide mobile payment services, but they are a separate application and signup.  I wonder how close we are to the demise of credit cards — could be good for financial security — as long as you have a good Gmail password.  What about security in terms of phishing schemes…. Should be very interesting to see how this all pans out.

What do you think?

In the coming weeks and months, a dollar sign will start popping in Gmail accounts of people who already use Google Wallet, and a quick click lets users define the recipient and the amount they’d like to send along as an attachment. Since all of these transactions run through Google Wallet, the usual caveats are in place — sending funds from a connected bank account is totally gratis, but those who prefer to pay with credit or debit cards are subject to an additional 2.9 percent fee tacked on. You also need to be over 18 to take part in the funding fun, though. — Google Folds Wallet Support Into Gmail So You Can Send Money As Attachments (TechCrunch)

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Sarah Worsham / Feb 24, 2011

Social Commerce – What is it, Who’s Doing it, How can You?

Yes or No?Another one of the buzzwords that gets thrown around quite a bit is “social commerce.” Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line). Let’s take a look at what social commerce means with today’s tools and marketplace.
[Read more…] about Social Commerce – What is it, Who’s Doing it, How can You?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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