Mobile

Mobile marketing is undoubtably on the rise — there are more mobile connections in the US than there are people and 50% of mobile subscribers use a smartphone.  But people don’t just own these devices, they are using them more and more — for everything from communicating to friends, to searching while watching tv, to helping make purchase decisions. Whether or not you currently have a mobile audience, the rate of adoption is so swift that you probably soon will.

From our friends at HubSpot, 50 Mobile Marketing Facts….

Last Saturday, my family and I were coming home from playing volleyball right about the time when Michigan was playing Northwestern in football.  We tried to get the game on the radio, but the AM station was too staticy and the FM stations were covering the Tigers game. No problem! We’ll just get the audio stream of the game on my smartphone and we’ll be fine. Except that seemingly simple task turned into a long-winded quest. [Read more…] about A Tale of Mobile Website Failure