If you have a local, brick & mortar business, with customers that come to your location, you definitely should look into using Foursquare. (For more information on what Foursquare is check here.) With Foursquare, businesses have an opportunity to reward loyalty without requiring the hated loyalty card. And customers can get recommendations and information about places from their trusted network of friends, all while playing a bit of a game.
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Mobile
Ask Sazbean: What is Foursquare?
With so much coverage of Foursquare lately (not just by me), I’ve had several people ask me what Foursquare is. Foursquare is an application for your phone that allows you to see where your friends are and tell them where you are. It also has a game aspect because you earn points and badges for checking in to new places, submitting new places and accomplishing certain tasks. Businesses are excited about Foursquare because it gives them a way to see who is frequenting their locations, as well as market to people who are nearby. Most importantly, Foursquare gives businesses the opportunity to reward their loyal customers, as well as have those loyal customers recommend the business to their friends.
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Find Nearby Specials with Foursquare
Location is becoming more than just a game. More than just how many points or badges you can acquire. It’s becoming useful. Not only can I see where my friends like to hang out, what suggestions they have, I also can see what nearby stores are offering specials. When I went to check in to Biggby Coffee in Ann Arbor today, I noticed that two nearby stores had a small “special” icon below them:
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