Posting over on Insights today, I talk about how having a good content-to-ad ratio is important to having more impact with your marketing message:
Think about the people you are most likely to follow on Facebook or Twitter or on their blogs. They probably provide you with useful information. They may occasionally promote their own products, but it’s a low percentage in the sum of the content. You’re less likely (or not likely at all) to follow someone who does nothing but tell you about their products (and what they ate for breakfest). This self-promotion is the same as ads on a website or in a magazine. It’s ok to do it, but it has to be a small percentage of your overall content for it to be acceptable (and for it to have a better impact). – The Importance of Having a Good Content-to-Ad Ratio – Sarah Worsham – Insights Group
Please join me on Insights Group for the rest of the post. I’d love to hear your comments and ideas on maintaining a balance between useful content and self-promotion.