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Need Quick Mobile Site? With Unity Mobile, Be Up in Ten Minutes

I played around with setting up a Unity Mobile site last week for a review I wrote over at New Media Hub.  While the article is geared towards media publishers, I think it has some good info for anyone interested in creating a mobile website.  And as the title of this article says, I was able to create one in about ten minutes.

unitymobilelogoPriced at $99/month, Unity Mobile provides all the tools for local media companies to create a mobile site fast.  By using their templates, adding some images, text, and RSS feeds, a publisher can create and activate a mobile website in around 10 minutes.  Revenue is generated via CPM or CPC based advertising networks with 50% of the revenue going to the publisher.  While publishers cannot sell their own advertising, Unity’s system is ideal for local media who want to concentrate on delivering their content on mobile devices without worrying about finding advertisers. – Quick Mobile Site? Unity Mobile is up in ten minutes – Sarah Worsham – New Media Hub

You can try out Unity Mobile for free.  They have 30 day trials, but even without the trial, you won’t be charged until your site actually goes live.  If you happen to give Unity Mobile a try, I’d love to hear how it works for you.

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Social Media: Create a Strategy for Your Online Store

practicalecommerceOnce again I’ve written a story over on Practical eCommerce.  The article is about how to create a social media strategy for online stores (but the principles apply to all businesses).  Enjoy!

Most of us are familiar with Facebook, Twitter, Flickr and other social networking sites. There has been quite a bit of coverage on how to use them, but how should an online merchant create an overall social media strategy? – Social Media: Create a Strategy for Your Online Store – Practical eCommerce

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Social Networking for Referrals

referralsathenaspixMany companies get the highest conversion rates (and best customers) from referrals.  People tend to trust their friends, family and colleagues over companies – that’s a given.  So, it may be in your company’s interest to use social networking to gain referrals.  Like networking in person, social networking for referals involves quite a bit of relationship development and communication.  People need to get to know you before they’ll be willing to recommend you to anyone else.

Social networking for referrals also means being on the networks where your potential referrals will be.  And if you provide products and services to other businesses – this probably means other businesses.  So, for this social networking purpose, it’s not about where your customers are on the social networks – it’s about where the referrals or other businesses are.  This means it may make sense to dedicate some resources (time & effort) to networking and building relationships on business networks.

So if your business relies heavily on referrals for new sales, you may want to look where your potential referrals are, instead or in addition to where your potential customers are.

(photo by Athena’s pix @ Flickr CC)

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