Once again I’ve written a story over on Practical eCommerce. The article is about how to create a social media strategy for online stores (but the principles apply to all businesses). Enjoy!
Most of us are familiar with Facebook, Twitter, Flickr and other social networking sites. There has been quite a bit of coverage on how to use them, but how should an online merchant create an overall social media strategy? – Social Media: Create a Strategy for Your Online Store – Practical eCommerce
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