Writing your own content for your business website? Search Engine Guide has some great tips to keep in mind that will help with your marketing efforts. Remember, if you don’t provide the customer with the information they need and want when they come to your website, they’ll just go somewhere else. For more information on customer-centric design, check out Customer-Centric Sites and B2B Content – SEO vs. Customer-Centric Design.
Strategy
Using Social Media for Long-Term Results
If you’ve had any success with using social media to increase the traffic to your website, you may have noticed that you usually get a spike in traffic which often goes back to original levels. While getting a spike in traffic might be nice (or not nice if it crashes your website), if your traffic goes back to the original levels, you’ve lost an opportunity to convert some of those people to long-term visitors. Traffikd has a good article with some ways to try to convert traffic spikes from social media into long-term visitors – Social Media Marketing: Getting Long-Term Results. A summary of things to consider from the post:
- Subject of your posts
- Tone of your Posts
- Targeted Social Media
- Timing
- Potential Impact
- The Needs that are Met by the Post
While Traffikd’s post focuses mostly on blogs, these techniques can also be used on your business website. It is important to maintain a customer-centric design by keeping the needs of your customers in mind with your content (and your design, layout, etc.). The customers who visit your website are who provide the return on investment (ROI) for your website.
What’s worked for your business website in terms of social media? Please share in the comments below.
Business Blogging – a few examples
Is blogging right for your business? If you’re considering adding a blog to your business website, Marketing Moves to the Blogosphere from the Washington Post is worth a read. It includes information from Bill Marriot’s blog for Marriot International and the blog for Viget Labs.
“It’s a phenomenal promotion vehicle for a company, or a great crisis tool or a great customer service tool,” said Geoff Livingston, a public relations strategist and social media expert.- Washington Post – Marketing Moves to the Blogosphere
Matt Cuts, who works for Google, also has 3 Tips for “company blogging”.