Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. [Read more…] about 12 Tips for Creating a Social Media Content Strategy
Strategy
Why Marketers Should Care About the Rise of the E-Book
Unless you’ve been asleep for the past few years, you’re probably aware that the demand for e-books (and e-book readers) has increased tremendously (see infographic from The Next Web). Consumers have been moving towards consuming more and more of their content digitally online and the rise of e-books shows that consumers are also reading books digitally (though not necessarily online at the time of consumption). These trends are very important to understand as a marketer to figure out new ways to interact and engage with consumers. Here are some of my thoughts….
[Read more…] about Why Marketers Should Care About the Rise of the E-Book
Content Curation vs. Content Creation
Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy. A content strategy can include content that you create, as well as content you curate or share from other sources. How much content should you create versus curate? It’s up to you, but here are some things to consider:
[Read more…] about Content Curation vs. Content Creation