“Join us on Facebook and Twitter!” I always chuckle when I hear that at the end of a TV ad — as if people whose program you’re interrupting are going to take the time to pull out their phone or laptop and connect with you on a social network. The same is true of Twitter & Facebook (and other social network) icons in print ads. As a business, it’s your job to find and listen to your customers. Why do you expect your customers to do your work for you? [Read more…] about Use Social Media to do the Work for Your Customers
Social Media
What Google+ Means for Marketers
Google+ is the latest rage in the social media world. Everyone is flocking to see what’s all about and how it can be used for business. In this presentation by Ben Gaddis, he gives businesses some ideas about what they should consider when decided whether to incorporate Google+ into their marketing tactics. (If you are on Google+, let’s connect: gplus.to/sazbean).
What Google+ Means for Marketers
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Following Facebook’s Rules for Promotions & Contests
Looking to get more “likes” on your Facebook page? Want to give away a product through a contest? Planning on having people “vote” by using the like button? Facebook has guidelines about how you’re allowed to use the site for promotions. Before spending any resources on a promotion that may not be “legal”, it may be a good idea to take a look at what Facebook allows… [Read more…] about Following Facebook’s Rules for Promotions & Contests