Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Here’s how: [Read more…] about Social Media in 15 Minutes Per Day
Social Media
Re-Review: Actionly for Social Media Monitoring & Measurement
Last week I reviewed the free trial version of Actionly, which provides social media monitoring and measurement. The free trial version is limited to only providing results for one keyword search and only connecting to your Twitter account. When they read my review, Actionly gave me access to all the features so I could see what was available to a paying user. After letting it chug on a week’s worth of results, here are my thoughts…. [Read more…] about Re-Review: Actionly for Social Media Monitoring & Measurement
Choosing the Right Social Media Measurements
Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. The reason to measure is to see how you’re doing in achieving your goals. Without goals, you don’t know what you should be doing and you don’t know what measurements are the right ones. Measurement really does differ from company to company depending on what it is you’re trying to accomplish. [Read more…] about Choosing the Right Social Media Measurements