To help find a spokeswoman for their women’s sportswear line, AYAMi, ASICS has launched a Facebook app and digital campaign to find a new face to front next year’s brand campaign. This expands on their strategy of recruiting runners at last May’s Paris Marathon. The campaign hopes to expand on the AYAMi Spring-Summer print and online campaign, which featured amateur atheletes exercising, to reinforce a modern image of femininity and beauty.
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Social Media
Example of a Local Business Using Social Media to Grow
Social Media Examiner interviewed Brian Elliott, founder of Linked OC, on how he’s using social media to grow his business. Some great tips and ideas from a local business who has made social media work for them.
Bryan Elliot from Michael A. Stelzner on Vimeo.
Identifying 7 of the Most Important People in Your Social Network [updated]
The whole point of using social media is to build relationships with the right people. In your social network there are probably people who help you out in different ways. Recognizing these people and how they are helping you can help you expand these relationships for the benefit of everyone. Here are 6 of the most important people in your social network, and how they can help:
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