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Social Media

Guest Post / May 12, 2010

Do You Have a Social Media Candy Bowl?

This is a guest post by David Murray, a marketing and digital communications strategist (and all around cool guy).

A few weeks ago I was having a conversation with Lisa Kuelian and Ani Gharibian from LA Productions, an event planning company, about taking the first steps into the social web.

Like many companies out there, they were very interested in learning more about social media and how it would relate to their current marketing practices, but weren’t 100% sure how to go about taking the first steps.

One of the best ways to help explain how social media works, is to relate it to our offline world. Forget for a moment that computers, cell phone, iPads ever existed. What did people do before these inventions of modern convention interrupted our space? We talked. We talked around the TV, barbershop, the water cooler, the candy bowl… candy bowl?? Hmmm..
[Read more…] about Do You Have a Social Media Candy Bowl?

Sarah Worsham / May 11, 2010

How Much Information is Too Much?

We live in a very connected world. Not only can you send messages around the world in a matter of milliseconds, you can automatically update exactly where you are to your social network.  We share a lot of data and information about ourselves. Sharing helps build relationships, but how much sharing is too much?
[Read more…] about How Much Information is Too Much?

Sarah Worsham / Apr 23, 2010

Measuring Social Media Success

We had a free webinar this week on measuring social media success – what that means, requirements for measuring, why you should measure, and some techniques for measurement.  My slides from the presentation are below.  We’ll work on getting a recording available soon.  We’ll also rerun this webinar sometime in May, in case you missed it.  If you have any questions, please let us know!

Measuring Social Media Success

View more presentations from Sazbean Consulting.
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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