One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. Your brand starts to actually take on all those attributes in your mission statement in the minds of your customers. But what if your brand is more than just your company? What if your brand stands for a whole new revolution? What then? Cree is doing just that with their LED revolution.
[Read more…] about Making Your Brand Stand for More than Just Your Company
Social Media
Should You Use Foursquare for Your Business?
If you have a local, brick & mortar business, with customers that come to your location, you definitely should look into using Foursquare. (For more information on what Foursquare is check here.) With Foursquare, businesses have an opportunity to reward loyalty without requiring the hated loyalty card. And customers can get recommendations and information about places from their trusted network of friends, all while playing a bit of a game.
[Read more…] about Should You Use Foursquare for Your Business?
Use Social Media or Don’t – But Commit if You Are
One of the biggest problems companies have when they “do” social media is that they don’t commit to it:
What makes my head turn is when I hear companies say they need social media and when they have it, they treat it simply as another cubicle resource. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. – Dave Murray – I Don’t Care if You Don’t Get It
If you’re going to use social media, then dive in. Learn what it’s about. Commit resources and people to it. Listen. Engage. Communicate.
[Read more…] about Use Social Media or Don’t – But Commit if You Are