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Social Media

Sarah Worsham / Feb 2, 2010

7 Tips for More Shareable Titles (updated)

Titles need to catchy and descriptive, obviously, but in today’s 140 character world, they also need to be shareable.  I run into titles all the time that I have to edit in order to share on Twitter – usually because they’re too long, but sometimes because they have too much extra “stuff”.  Here’s some tips for making your titles more shareable…

[Read more…] about 7 Tips for More Shareable Titles (updated)

Sarah Worsham / Jan 26, 2010

Still Pondering Whether Social Media is Important for your Business?

Trying to figure out if social media is important for your business?  Wondering if social media will make an impact? Take a look at this video to get some ideas of how social media is changing business and why you should consider using social media for your own company or organization.

What did you think of the video?  What stood out?  What surprised you?

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Technorati tags: internet strategy marketing, web strategy, strategy, marketing, business strategy, business

Sarah Worsham / Jan 8, 2010

Your 2010 Internet Strategy – Outposts

An outpost is a place online that you use to connect with potential customers in order to eventually direct them to your home base.  This isn’t just a place where you’re advertising or where you have a profile.  An outpost is a place where you’re actively participating and where you’re creating content (or directing content from your home base).  Outposts are an important part of your internet strategy because they are places where people will find your content or information for the first time and may lead to opportunities you wouldn’t have had otherwise.

[Read more…] about Your 2010 Internet Strategy – Outposts

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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