You have your business goal and you’ve figured out where your home base is. The next step is to think about how to reach potential customers online. I’m assuming you already have a good idea of who your potential customer is (what they’re looking for, what benefits your product offers, etc.). There are many different ways to find and connect with potential customers and different ones will work better in certain circumstances and for different industries, products, etc. Here are a few to think about:
[Read more…] about Your 2010 Internet Strategy – Reaching Potential Customers Online
As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand.