A lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business. Some effects of using social media are difficult to measure directly, since they involve building relationships and improving long term sales, but there still are some general measurements you can use to help you get a feel for how you’re doing overall: Attention, Influence & Conversion.
[Read more…] about Breaking Down Social Media Measurement – Attention, Influence & Conversion
In today’s service and knowledge economies, it can be difficult to tell an expert from a newbie. If someone asks you to prove that you know what you’re talking about, can you?