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Social Media

Sarah Worsham / Jun 11, 2009

Ping.fm Makes Social Media Strategy Easy

For my monthly post over on Practical eCommerce, I wrote about Ping.fm, which allows you to post to multiple social networks at once – from various different posting methods (email, sms, web). The beauty of Ping.fm is it allows you to easily implement a social media strategy without having to devote hours and hours each day.

Let’s say you’re at an industry conference which is covering some great information that your customers might be interested in. Using Ping.fm, you can send short updates to Twitter and Facebook about what’s going on (live blogging). You can also send photos to Flickr and Facebook of new products and speakers. When you have time to write a longer, more in-depth post, you can use Ping.fm to email it to your blog at WordPress. All of this can be done without having to be at a computer and without having to post individually to every network. – Ping.fm Makes Social Media Strategy Easy – Sarah Worsham – Practical eCommerce

If you’re looking for a way to shorten the time you spend posting to multiple social networks, head on over to Practical eCommerce for the full article.

And, if you’re already using Ping.fm, I always enjoy hearing about your experiences…

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Sarah Worsham / Jun 8, 2009

Is Anyone Listening?

As business professionals sometimes we get caught up in blogging, twittering, facebooking and networking. It seems like we’re putting hours and hours into blogging and networking. We’ll ask for feedback at the end of blog posts, but no one usually replies. We’ll ask questions on Twitter but don’t get many responses. Is anyone listening? – Is Anyone Listening? – Sarah Worsham – Insights Group

If you feel like you’re putting in lots of effort in blogging and networking, but not seeing any return, I hope you’ll head over to my guest post over at Insights Group to get some tips on how to tell if anyone’s listening….

Sarah Worsham / Jun 4, 2009

Are You Building an Audience or a Community?

Chris Brogan had a great post yesterday – Audience or Community. I think businesses often get caught up in the need to use every new technology to grow and reach their audience, when the advantage of social networks is in the ability to create, engage and be a part of a community.

The only difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the same thing. When we say community and we mean audience to absorb our message, that’s not the same thing. It’s important to understand this. – Chris Brogan – Audience or Community

When you take a look at a lot of Twitter and Facebook accounts – they’re just people and companies broadcasting about what’s important to them. But they’re missing the true power of the technologies. Using Twitter and Facebook and other social networking tools, you can create a community around your company’s products. This community allows people interested in your company to engage and meet and talk to each other as well as you. This turns out to be much more engaging than just broadcasting your message – and can be much more powerful, meaningful and useful in the long run.

Technorati tags: social networking strategy, strategy, business, marketing

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