Chris Brogan had a great post yesterday – Audience or Community. I think businesses often get caught up in the need to use every new technology to grow and reach their audience, when the advantage of social networks is in the ability to create, engage and be a part of a community.
The only difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the same thing. When we say community and we mean audience to absorb our message, that’s not the same thing. It’s important to understand this. – Chris Brogan – Audience or Community
When you take a look at a lot of Twitter and Facebook accounts – they’re just people and companies broadcasting about what’s important to them. But they’re missing the true power of the technologies. Using Twitter and Facebook and other social networking tools, you can create a community around your company’s products. This community allows people interested in your company to engage and meet and talk to each other as well as you. This turns out to be much more engaging than just broadcasting your message – and can be much more powerful, meaningful and useful in the long run.
Technorati tags: social networking strategy, strategy, business, marketing
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