Wondering what to do to improve your website? Well, there’s a quick way to get started! Ask your customers! They’re the ones trying to use your website and they probably have some ideas of what can be improved if you’d just ask. Better yet, see if you can watch one try to use your website. You may be surprised at what you find.
[Read more…] about A Quick Way to Improve Your Website
Usability
Why Don’t You Want Customers to Contact You?
Ever done a bunch of research, finally decided to get a product, gone to the website and found the only way to contact them is through a contact form? While eCommerce websites are usually pretty savvy about letting their customers contact them through multiple ways, normal businesses sometimes give off the “go away” vibe unintentionally.
[Read more…] about Why Don’t You Want Customers to Contact You?
Assigning Value to Actions
Pageviews, visits, unique visitors, followers, etc. are all great ways to measure success online, but what about actions that don’t lead directly to a conversion or lead (but probably will down the line)? How do you measure actions that may lead to something important later, but there’s not a direct connection online? Assigning a value to those actions may help…