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5 tips for success with Local Listings

This is a guest post by Emily Thompson, Online Marketing Coordinator for Kutenda.

Local search has quickly become one of the most cost-effective opportunities for businesses to connect with local prospects. Not only are you getting found by locals searching for YOUR products or services, but statistics show nearly 82 percent of local searches online result in further action: a phone call, site view, in store visit or immediate purchase.* (Source: TMP/comScore, October 2008)

Wondering how to tackle Local Search for your business?

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QR Codes – Adding Complexity or Providing Benefits?

You may have seen these funny little boxes around – possibly in a magazine or in a store window.  They’re called QR Codes (Quick Response Codes) and they allow the encoding of information.  For practical terms, if you were to scan one of these codes with a code reader from your phone, they’d could take you to a website where you could get more information.  But in order to work, they require you to install software on your phone (and to have your phone or other device with you).  So, is this making it easier or more difficult for someone to get more information?

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Your 2010 Internet Strategy – 10,000 Feet View


In our series of posts we’ve gone through the basics of setting up your 2010 Internet Strategy.  From starting with a business goal, to understanding where you need to be online, with some basics of measurement, we’ve given you the building blocks to make 2010 a year your business can grow online.  What does the strategy look like from 10,000 feet?  Let’s take a closer look…
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