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Sarah Worsham / Aug 14, 2009

Quality not Quantity

contestGrayEminence Blogging over at Insights Group today about building a quality audience instead of getting caught up in quantity…

With the buzz around social media, it’s easy to get caught up in the popularity race for more fans, followers, hits, traffic, whatever.  While a larger audience may be more beneficial for getting your message out, what if none of the people in that audience are a prospective customer? – Quality not Quantity – Sarah Worsham – Insights Group

Read the full article at Insights Group ->

(photo by Grey Eminence @ Flickr CC)

Filed Under: Marketing, News & Notes, Strategy Tagged With: Business, Marketing, Social Media, Strategy

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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