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Sazbean on Kindle

sazbeankindleIf you happen to be lucky enough to have a Kindle (or the Kindle app for iphone), Sazbean is now available through the Kindle store: Sazbean on Kindle. While I don’t expect this to generate a bunch of money, I thought it was an interesting avenue to explore as far as marketing. Amazon recently opened up the Kindle store to blogs, so if you have one and you’d like to take a look at it, here’s the link.

It still remains to be seen if people would be willing to pay for blog content on the Kindle, but it is an interesting experiment, and certainly another way to monetize content.  If you have a Kindle and download my content, I’d be interested to hear your thoughts.  Likewise, if you have your content on the Kindle store, I’d be love to hear what you think as well.

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The Faceless Company

insightslogoI wrote a post yesterday at Insights Group about giving a face to your company.  Customers no longer want to just purchase a product from your company.  They want to know something about you.  They want your company to have a face and a personality.

People are more likely to do business with a company if they have some sort of connection.  Be it a referral or emotional attachment or just some type of experience that puts a face behind a company. – The Faceless Company – Sarah Worsham – Insights Group

Does your company have a face? What kind of face does your company have?

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Novel Idea: Actually Rewarding Your Customers

rewardFreeWineI was shopping last week at Eddie Bauer in the mall.  The customer service was great and I had an enjoyable shopping experience.  At least until I checked out.  Then I was asked if I had a rewards card.  No, thank you.  It’s free.  I’m not interested. Why?  Because I hate carrying around 2309238098 cards from different companies.  I don’t feel that’s a reward.  You assign me a number, make me carry a card, track what I purchase and occasionally give me coupons for your stuff.  I think the reward is surely in your favor.

First off, these types of rewards programs bother me because they’re already tracking what I purchase.  I usually pay by credit card, so that pretty much assigns my identity to what I purchase.  They just want my permission to market to me.  I get it, but I don’t want it.  Instead, how about randomly giving me a coupon at time of purchase?  That would be much more of a reward than this veil of a supposed rewards program.

Don’t get me wrong.  I think you should reward your customers…and your business partners…and your referrals.  I just think they should actually be rewarded.  Give them something they want.  It can be a discount on your services or a referral fee or whatever.  Just don’t pretend you have a rewards program when you actually have a direct marketing program.

Be open.  Be honest.  Reward your customers.

(photo by FreeWine @ Flickr CC)

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