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Sarah Worsham / May 19, 2009

Internet Marketing, Stratgy & Technology Links – May 19, 2009

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  • Enough Already: MLM Invades Twitter’s Trending Topics (Mashable)
  • Why Ford is Winning on the Social Web (Mashable)
  • The Real Secret to Successful Networking (Quick Sprout)
  • HOW TO: Get the Most Out of Twitter #Hashtags (Mashable)
  • Useful Networks Scores Top Spot at MAMA Awards with Location-Based Advertising (Ad Operations Online)
  • Web Data Quality: A 6 Step Process To Evolve Your Mental Model (Occam’s Razor by Avinash Kaushik)
  • “It doesn’t hurt to ask” (Seth Godin)
  • Redefining FriendFeed (Social Media Explorer)
  • Linked Data is Blooming: Why You Should Care (ReadWriteWeb)
  • Give Me What I Want (Chris Brogan)
  • Stand Firm Craig (and Jim) (TechCrunch)
  • Being a Suggested User Leads to Thousands of Twitter Followers (O’Reilly Radar)
  • How Far Can We Go to Build Buzz? (Daily Blog Tips)
  • UserVoice Raises Funding, White-Labels User Feedback Facilitator (TechCrunch)
  • Will Interactive Ad Storefronts Take Off? (Get Elastic eCommerce Blog)
  • Apple Takes Over NYT Homepage Again (Silicon Alley Insider)
  • Eric Schmidt’s Commencement Address At Carnegie Mellon (Video) (TechCrunch)

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Sarah Worsham / May 18, 2009

Need Quick Mobile Site? With Unity Mobile, Be Up in Ten Minutes

I played around with setting up a Unity Mobile site last week for a review I wrote over at New Media Hub.  While the article is geared towards media publishers, I think it has some good info for anyone interested in creating a mobile website.  And as the title of this article says, I was able to create one in about ten minutes.

unitymobilelogoPriced at $99/month, Unity Mobile provides all the tools for local media companies to create a mobile site fast.  By using their templates, adding some images, text, and RSS feeds, a publisher can create and activate a mobile website in around 10 minutes.  Revenue is generated via CPM or CPC based advertising networks with 50% of the revenue going to the publisher.  While publishers cannot sell their own advertising, Unity’s system is ideal for local media who want to concentrate on delivering their content on mobile devices without worrying about finding advertisers. – Quick Mobile Site? Unity Mobile is up in ten minutes – Sarah Worsham – New Media Hub

You can try out Unity Mobile for free.  They have 30 day trials, but even without the trial, you won’t be charged until your site actually goes live.  If you happen to give Unity Mobile a try, I’d love to hear how it works for you.

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Sarah Worsham / May 14, 2009

EchoSign – Get Contracts Signed – Electronic Signatures Made Easy

echosignlogoGetting a contract signed by a customer is a must for many companies before they can get started on a project or ship a product.  Or maybe you use outside contractors and need to put an agreement in place before they can start work.

The contract signing process can be long and drawn out and often costs time and effort to see it all the way through.  However, it’s a necessity in the business world.  And most of us put up with the hassle because it means actually getting paid (pretty important!).  Since we’re a service company, we use contracts for all our customers and contractors.  It often can take up to a week to get a contract signed and back in our hands.

Yesterday I tried out EchoSign, which automates the entire process.  I uploaded a copy of the contract for the customer and EchoSign let me choose options such as who signed first and how it was signed (electronic signature vs. efax).  Then it emailed my client a link straight to the contract for them to review and electronically sign.  Once they signed it alerted me so I could sign.  Then it emailed us both a copy of the signed contract.  While the process took overnight to complete (because that’s when my client got around to signing it), I didn’t have to do anything other than upload the document and sign it when it came back.  Easy!

EchoSign offers a free plan which includes one user, up to 5 signatures (from you) and 5 stored documents per month.  The first paid plan starts at $14.95/mo for one user, unlimited signatures and up to 500 documents stored.  All the way up to enterprise at $299/mo for 10 users and a customized amount of signatures and documents.  They also add other features for the paid plans, such as account sharing, mobile scanning, pdf encryption, to name a few. (More info on their pricing plans)

For any company that needs contracts to do business, but spends a lot of time getting the proper signatures, EchoSign is worth a look.  After the great experience I had with the last contract, I know I’ll be using it for all our clients and contractors.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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