Business

Anyone who worked with me at the publishing company will know that I am completely (almost) against using drop-down menus on websites.  Why?  Well there are lot’s of reasons…

They’re cool

I hate using anything because it’s cool.  If you have a business reason for using something, that’s one thing, but using something because it’s cool, just isn’t.  Most things that are used for this reason are annoying and quickly become yesterday’s fad.  Besides, you’re running a business, not trying to join a high school clique.

They don’t work well

While this problem has improved, many sites still don’t implement drop down menus very well.  They’re hard to use and clicking on just the right link is very difficult.

They don’t show up on mobile devices

This has been improved as well.  But even if they do work on mobile devices, they’re even more difficult to use than when you have a mouse.

What about people without a mouse

There are people out there using computers without mice – text readers and other devices for people with disabilities, and other devices.  Some drop-down menus will have accessibility for people with keyboards or other devices, but often this is forgotten.

They’re a crutch

In order to properly (if there is such a thing) use drop down menus, information needs to be organized in a way that makes sense.  There needs to be some sort of hierarchy.  Most sites that use drop down menus don’t have a true information hierarchy, they just use cute titles that only make sense to the designer or marketing guy.  And there’s almost always a bunch of pages that don’t fit anywhere and are thrown under a Misc. heading – not very helpful.

It’s hard to find things

People are much faster at scanning a page than mousing over menu items to see what’s in them.  While your drop downs may seem like they’re saving time, they really are causing seconds of time for every use – that really adds up.

They’re annoying

I don’t know how many times I’ll go to a site with drop down menus and my mouse will happen to be over one of them.  All of a sudden a menu pops up when all I’m trying to do is read an article.  Now I have to take the time to move my mouse so I can do what I came to the site to do.  Or, I’ll be trying to navigate through a site but I can’t seem to get my mouse in the right place to keep the menu open long enough to click on the text – it can be pretty trying to click on a small word just to go to another page.

They’re a fad

For the most part, large sites have started to go away from drop-down menus (yay!).  They’ve found that people can scan through a long list of links much faster than they can hunt through different drop-down menus.  Having all the major links on a page means that it’ll be easier for people to find other reasons to stay on your site, instead of leaving or clicking off.

(photo by puroticorico)

Technorati tags: drop-down menu, usability, design, business, marketing strategy, marketing

Liked this post? Consider subscribing to our RSS feed or our monthly newsletter.