If you can spare some cash, a tight economy is actually a great time to do some advertising to expand your brand’s reach. Your competitors may be pulling back on advertising, which makes this a good time to steal some share from them. All of this is meaningless if you don’t have effective advertising.
I’ve seen many clients who have pretty good click-through rates for their ads (especially Google AdWords), but when you take a look at how much they’re paying for a conversion (usually a sale), it often is more than the product is selling for. Here are some tips to make your advertising more effective:
- Tout benefits to the customer.
- Be clear and to the point.
- Make your brand stand out.
- Don’t be obnoxious – avoid too much movement.
- Ads should lead to an effective landing page.
- Make information needed for purchasing clear and consistent.
- Minimize clicks for whatever action you want people to take.
- Target your ads to places that actually have potential customers.
- Don’t try to trick your customers.
- Be attractive – your ad and landing page (and website) need to look good.
What else makes for effective advertising? Please share any ideas in the comments below.
(photo by Skywork Media @ Flickr CC)
Technorati Tags: advertising, ads, marketing strategy, internet marketing, internet advertising, business, marketing
Ever been to a great party? (I hope so, if not – find one soon!) What made the party great? Good food? Good music? Probably the most important part of a good party is good people. People who you like and feel comfortable with make it easy to have a good time. Think of social media like a good party.
Many of us would agree that adding social to your business website is important for connecting and networking with your customers. But how exactly do you make your business website more social? Here’s some ideas – some are specific and some are more general: