As businesses, our goal is to provide something of value to our customers in return for payment (usually in cash). We’re very thankful and appreciative of our customers for purchasing from us – because we get to keep providing products and services. We take our income and in turn spend it on products and services from other businesses and so the economy works (for the most part). While we’re all in business to make money (and hopefully do something you’re passionate about), what we hope for is that we’re providing something that our customers value and are thankful for.
Marketing
Say What You Mean and Mean What You Say
If you’re going to make some sort of guarantee or have a marketing message, it’s very important that you say what you mean (and vice versa). When consumers go out of their way to pick your brand based on your message, you want to make sure that they get what they think they’re getting. If a customer thinks you mean one thing, and finds out it isn’t so, they won’t just be confused, they’ll be a little peeved – which can undo all the effort you’ve spent marketing the message in the first place.
The Internet Isn’t a Money Making Magic Wand
It happens too often. I run into a business owner who is really excited about putting up a website or ecommerce site because they’re going to make a bunch of money in the next few months. There still seems to be this notion about the Internet that if you build it, they will come. I’m not exactly sure where this idea came from, but it’s unfortunately not true.
[Read more…] about The Internet Isn’t a Money Making Magic Wand