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Breaking Down Social Media Measurement – Attention, Influence & Conversion

measure-aussiegallA lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business.  Some effects of using social media are difficult to measure directly, since they involve building relationships and improving long term sales, but there still are some general measurements you can use to help you get a feel for how you’re doing overall:  Attention, Influence & Conversion.

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16 Reasons to Measure Your Social Media & Marketing Efforts

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  1. Have a starting point to know how well your plans are working
  2. Find where people are coming from to get to your site (blog, etc.)
  3. Learn what’s being said about you
  4. Find out where things are being said about you
  5. Find your potential customers
  6. Find your influencers
  7. Find competitors
  8. Figure out how you’re doing compared to competitors
  9. Learn what’s working in your strategy (and what’s not)
  10. Learn what to write about
  11. Learn how to improve your product (or service)
  12. Learn what time of day has better response
  13. Learn what types of posts are more likely to be shared
  14. Learn how you can help your customers
  15. Learn where to devote resources (time, money, etc)
  16. Learn what to change (marketing strategy, etc.) – from Tom Nixon

I’m sure there are other reasons, but that’s what I came up with off the top of my head. I intend this to be an ongoing list, so your help is appreciated: What other reasons are there why you should measure?

(photo by Memotions @ Flickr CC)

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