It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Take a look to see if any of these can help you measure success in your social media strategy:
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Measuring the Ford Explorer Reveal in Real-Time
Yesterday, Ford revealed their new Explorer model exclusively on their Facebook page, and then followed up with live events in North America. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others. How has the use of social media impacted the Explorer launch? Obviously, it’s a bit too early to tell in terms of sales, but let’s take a look at some initial measures…
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18 Things Online Measurement Can Tell You
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
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