It’s true! Just take a look at this screen capture from Google Analytics:
reputation
Why Your Crappy Free Wireless is Costing You Business
Many businesses, especially restaurants and coffee shops, have free wireless these days. However, many have really crappy free wireless (it’s slow or it cuts out, etc.) and that is costing them business.
Do it Well or Don’t Do it
If you’re going to have free wireless, you probably advertise it. It’s an enticement to come to your shop. It’s a reason why people have meetings or work there. If your free wireless isn’t that good, they’re not going to return when they want somewhere to meet or work and that’s lost business.
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When References & Testimonials Aren't Enough…
We’re in the market for a financial advisor. Stop! Before you start spamming us with phone calls or emails – we’re not interested. What we’re looking for is a financial advisor that we’d feel comfortable going out to the bar with – someone who is recommended by someone else we trust. In this case, I don’t care what your resume is, or who your other clients are (unless I know them personally) or what they say, or what references you can provide. The service you’re selling is something that affects me personally and it’ll take several years before I know whether or not you’re full of it.
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