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social media strategy

Sarah Worsham / Jan 23, 2009

Think of Social Media as a Great Party

partytanakawhoEver been to a great party?  (I hope so, if not – find one soon!)  What made the party great?  Good food?  Good music? Probably the most important part of a good party is good people.  People who you like and feel comfortable with make it easy to have a good time.  Think of social media like a good party.

You arrive at the party.

Do you just start shouting at people? I hope not.  You probably scan the room to see who is there and what they’re doing.  You may start mingling and greeting people, listening to what people are saying in smaller conversations.

You find some interesting people.

You listen to the conversations and introduce yourself when they look up at you.  You continue to listen, but speak up occasionally with good points that add to the overall conversation.  You learn more about the people who are around you.

You start to dance.

The music gets a bit louder and people are starting to hit the dance floor.  You grab a drink and dance with the people you’ve met.  Everyone is having a great time.

Someone special catches your eye.

From across the room you notice someone really special who is looking directly at you.  You make your way across the room and start up an engaging conversation that makes the time seem to fly.

You have a great time.

Social media is about being social.  Meet new people, learn what they do and have engaging conversations.  The more people you meet, the more great conversations you will have, and the more likely you will find business leads.  Remember to have a great time!

(photo by tanakawho @ Flickr CC)

Technorati Tags: social media, social networks, social media strategy, internet marketing, internet strategy business

Sarah Worsham / Jan 22, 2009

15 Ways to Add Social to Your Business Website

partyfreeparkingMany of us would agree that adding social to your business website is important for connecting and networking with your customers.  But how exactly do you make your business website more social?  Here’s some ideas – some are specific and some are more general:

  1. Add comments to your posts.
  2. Add reviews to your products and services.
  3. Add ratings to your products and services.
  4. Encourage customers to comment on your posts.
  5. Allow customers to create a profile on your website.
  6. Add a discussion board.
  7. Add badges/links to your social network profiles – encourage people to connect there.
  8. Add a twitter RSS feed to your site.
  9. Add a delicious RSS feed to your site.
  10. Encourage customers to link and blog about your posts.
  11. Read customers blogs and add your thoughts.
  12. Write posts about your customers.
  13. Link to posts your customers write.
  14. Add your own social network.
  15. Encourage customers to connect with each other.

How do you add social to your business website? Please share in the comments below.

(photo by freeparking @ Flickr CC)

Technorati Tags: social media, social networks, social media strategy, internet marketing, internet strategy business

Sarah Worsham / Jan 20, 2009

Why Use Social Media?

socialkevindooleySocial media seems like just a buzzword to many business people.  Why should you consider using social media for your business?

  • Your customers are probably already using social media.
  • Lower costs for market research.
  • Lower risk for new products.
  • Deeper insight into customer wants.
  • Tap available collective wisdom.
  • Reduce customer dissatisfaction.
  • Decrease marketing costs.
  • Increase purchasing information to customers.
  • Increase brand loyalty.
  • Increase customer engagement with your company and brand.
  • Reduce customer support costs.

Are you using social media for your business?  What business reasons do you have?

(photo by kevindooley @ FlickrCC)

Technorati Tags: social media, social networks, social media strategy, internet marketing, internet strategy business

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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