Blogging over at Insights Group today about building a quality audience instead of getting caught up in quantity…
With the buzz around social media, it’s easy to get caught up in the popularity race for more fans, followers, hits, traffic, whatever. While a larger audience may be more beneficial for getting your message out, what if none of the people in that audience are a prospective customer? – Quality not Quantity – Sarah Worsham – Insights Group
Read the full article at Insights Group ->
(photo by Grey Eminence @ Flickr CC)
I met with a potential client yesterday and she said she’s had a lot of luck in using Facebook to get new business. She understood the concepts of friends, fans, and joining groups to communicate and connect with people. But Twitter was a mystery for her. She set up a Twitter account, but doesn’t know how to use it to gain new business. She knew it could be used for business because a family member had success using it to build his business. So how is Twitter Different than Facebook?
A lot of people (and companies) get caught up in the need for numbers with social media, as if they need to prove that communicating and connecting with people is a worthwhile activity. This drive for numbers creates social media statistics like number of followers, number of friends, pageviews, post-to-comment ratios, etc. (the list goes on and on). All these numbers do have a purpose, but many forget what they’re trying to measure.