Social Media

Sarah Worsham / Jul 27, 2009

The Good, The Bad and The Ugly of Social Media Empowerment

Many companies are excited about the idea of using social media to connect directly to their customers; to be able to send them messages directly. This used to be available only through direct mail, email or phone calls, but now companies can message customers on a variety of social media. The problem is, that most of these companies don’t fully understand the power of social media, or that it has empowered their customers and given them control over the brand.

Sarah Worsham / Jul 14, 2009

Use Twitterfeed to Automate Sending Feeds to Twitter

You have a blog and you want your posts to automatically be tweeted without having to remember to do it. Or you’re reading articles on Google Reader and you’d like to have interesting ones sent automatically to Twitter. Twitterfeed takes any RSS feed and automatically sends new posts to Twitter for you. But you’ll have quite a bit of control over how the feed works…

Sarah Worsham / Jul 9, 2009

Can People Be Taught How to Use Social Media?

Last night, Chris Brogan asked whether Social Media can be taught based on a post by Adam Cohen, which got me thinking. My initial reaction is yes, of course, people are fairly intelligent (for the most part) and they know how to have conversations in person, so having conversations with social media shouldn’t be too much of a jump. Using social media to have conversations just requires understanding the technologies and the techniques needed to keep track of what’s being said.

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