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Social Media

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Web-based Tools We Use Everyday

toolsbatega21We’re an Internet company, so we’re on the nets pretty much all the time.  Many of the tools we use every day and couldn’t work without are web-based.  We thought we’d share them and find out what you use and like.

Analytics, Statistics & SEO (oh my!)

Firefox plugins/clients

Productivity

Images & Design

News

Social Media

What are your favorite tools?

(photo by batega @ Flickr CC)

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All Your Tweet Belong To Us

allyourtweetAll Your Tweet is a free service (currently in beta) that aims to aggregate various Twitter services into one place.  Fairly basic functions such as follow, unfollow are offered, along with basic analytics (followers, friends, favorites, status updates) for multiple accounts.  A web-based twitter client integrates all accounts into one dashboard, with URL shortening and tracking, and the ability to integrate RSS feeds into Tweets.  Scheduling future tweets is also a really nice addition.

When I demoed All Your Tweet, the interface seemed a bit confusing with links at the top and Action links along the left.  Some of the links are only available from the dashboard, which makes changing between “Actions” difficult.  The web-based Twitter client is nice, but while it constantly updates times, it didn’t seem to always update tweets (those were in batches).  So the time updates are a confusing illusion that it is actually constantly refreshing.  Having analytics on the side was nice, but not something that was needed while tweeting.  Most disappointing, I couldn’t get the RSS feed to work properly – although this may be due to recent problems with Twitter.

All Your Tweet has some really nice functions and I’d like to see them make the interface more robust and easy-to-use.  It has the potential to be a pretty useful social marketing tool.

Have you tried All Your Tweet? What are your thoughts?

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Using Social Media to Create Great Experiences for Your Customers

relationshipwroteCreating great experiences comes from listening, respecting and getting to know your customers.  Think about a satisfying purchase experience you’ve had recently.  You probably had some personal interaction with the company, they listened and were helpful in guiding your purchase decision.  You felt like they really understood your needs and what you were trying to do. Many of us no longer have in-person interactions with our customers, but we can still use social media to accomplish many of the same touchpoints.

  • Listen – Join social networks where your customers are.  Listen to what they are saying, both in general and about your company.  You’ll gain insight into what your customers really think and what their needs are.
  • Help – Help your customers anyway you can.  Advice and assistance, even if they are not related to your products will be appreciated and will help build trust.
  • Build a Relationship – Reach out to your customers.  Say hello.  Have a personality.  Have conversations.
  • Respect – Don’t shout at your customers.  Don’t spam them.  Don’t send them uninvited email or advertising.  This can be difficult, but asking your customers to take action occasionally is different than bombarding them with marketing.

You’ll find that once you have built relationships with your customers it is much easier to understand what they need and want out of your products.  You’ll spend less time with inefficient marketing and advertising and more time giving your customers the experiences they want with your products and company.

(photo by Wrote @ Flickr CC)

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