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Strategy

Sarah Worsham / Aug 5, 2009

Figuring Out Who You're Actually Competing With

competitionSirMervsI run across a lot of business people who feel like they’re competing with the entire world.  They’re scared of the big companies and any little mom & pop store that shows up that might be somehow related to what they do.  You may feel similarly – like the whole world is out to get you… but are you actually competing with all these companies?

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Sarah Worsham / Aug 3, 2009

Who Are You, Exactly?

identityFaithfulChantSo many of us are so busy running our businesses that we forget exactly who we are – what our company stands for and what we provide to our customers.  This can lead to some huge business problems, such as branding and reputation problems, as well as not understanding where to spend money to reach our actual customers.  Taking a few minutes to think about who you are –  in terms of what your customer thinks, can really help you target the right audience with the correct message, saving you both time and money in the process.

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Sarah Worsham / Jul 14, 2009

Use Twitterfeed to Automate Sending Feeds to Twitter

twitterfeedYou have a blog and you want your posts to automatically be tweeted without having to remember to do it.  Or you’re reading articles on Google Reader and you’d like to have interesting ones sent automatically to Twitter.  Twitterfeed takes any RSS feed and automatically sends new posts to Twitter for you.  But you’ll have quite a bit of control over how the feed works…

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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