Strategy

Sarah Worsham / Jul 14, 2009

Internet Marketing, Strategy & Technology Links – July 14, 2009

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When Will Twitter Really Go Real Time? And What Will Change When it Does? (ReadWriteWeb)
Organic Marketing is a way of life… (Insights Group)
The Machine is (Changing) Us: YouTube Culture and the Politics of Authententicity (The Bivings Report)
Twitter for Business FAQ (Web Worker Daily)
Spite Is Not a Business Strategy (GigaOM)
HOW TO: Combine Facebook and Twitter for Live Chat (Mashable)

Sarah Worsham / Jul 13, 2009

When They Can't Figure Out Your Site, People Turn to Search – Have One?

Usually when people come to a website, they’re looking for something. And they hope they can find it on the first page, but if not, most are willing to scan the page to see if there’s a link that may lead them there. This behavior really points out the importance both of properly organizing the information on your website, as well as having a navigation/menu system that people can quickly and easily understand.

Sarah Worsham / Jul 9, 2009

Can People Be Taught How to Use Social Media?

Last night, Chris Brogan asked whether Social Media can be taught based on a post by Adam Cohen, which got me thinking. My initial reaction is yes, of course, people are fairly intelligent (for the most part) and they know how to have conversations in person, so having conversations with social media shouldn’t be too much of a jump. Using social media to have conversations just requires understanding the technologies and the techniques needed to keep track of what’s being said.

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