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Strategy

Sarah Worsham / Jul 7, 2009

Your Website is Your Business Card

sazbeanbizcardWhat does your paper business card look like? It probably has your name, your company logo, some contact information and maybe a quick tagline summarizing what your company does.  People can find all the information they need to contact you just by glancing at your card.

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Sarah Worsham / Jul 2, 2009

Why Blogging Is Important to Businesses

bloggingdbdbrobotI was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business.  Shocking.  Blogging is one of the easiest ways to have constantly updated content on your website.  It’s a way to show off your expertise, have an opinion, and get noticed.  I think blogging is extremely important for businesses, here’s why:

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Sarah Worsham / Jun 29, 2009

Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?

AskSazbeanlogo200Hits are really a reference for how many files are being downloaded from the web server.  In the days when web pages only had one file associated with them, it made more sense to use hits as a measure of traffic on a website.  These days one web page is made up of many different files.  Each file downloaded is considered one hit. How many files (hits) per page can vary greatly. So it doesn’t make sense to use hits for measuring traffic any more (unless you want to know how much you’re using your web server).

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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