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Jul
07
2009

Your Website is Your Business Card

By | Content, Design, Marketing, Opinion, Strategy, Usability

4 Comments

sazbeanbizcardWhat does your paper business card look like? It probably has your name, your company logo, some contact information and maybe a quick tagline summarizing what your company does.  People can find all the information they need to contact you just by glancing at your card.

Business cards are still pretty important for face-to-face networking.  People are usually horrible about remembering names or company names and a small paper card lets them connect the conversation they had with the person they spoke to. (And gives them a point of contact if they want to continue the conversation).

Business websites are your online business card, yet so many businesses neglect to have the same important information in a quick & easy to understand as a paper business card provides. Most business websites are just a boring brochure of some marketing-blabber about what the company does  (that usually isn’t clear to anyone other than the author of the marketing-blabber), but don’t provide any real information to the visitor.

The nice thing about a website, as opposed to a small business card, is that you have the opportunity to offer so much more information.  But this can also be a crunch – businesses get caught up in the technology and create flashy websites, but forget about the basics.  It’s ok to offer lots of information to visitors – matter of fact, it’s a great way to get people to come back to your website over and over, but remember to keep the basics in mind: contact information, benefits to the customer, what it is you do – all visible and understandable in 5-10 seconds.

Take a look at your website.  Can you get the same type of information that’s on your business card?  Does your business website offer valuable information to your customers?  Is what you do clear in terms of benefits and value to the customers?

Make your business website a valuable business tool.

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  • http://www.business-card-specialists.com/ Moses

    You are very right about people being caught up in the technology and fancy websites when it comes to business sites. What they should do instead is focus on providing information. After all, that is what people want when they visit your business wesbite. They rarely want to be entertained with flashy graphics and bright colours and all. There are dozens of other sites where they can do that.

    The best you can do is offer people a clean look and feel to the design of the site and then give plenty of information. This will give you credibility and allow the visitor to get to know you and your business.

  • http://www.business-card-specialists.com Moses

    You are very right about people being caught up in the technology and fancy websites when it comes to business sites. What they should do instead is focus on providing information. After all, that is what people want when they visit your business wesbite. They rarely want to be entertained with flashy graphics and bright colours and all. There are dozens of other sites where they can do that.

    The best you can do is offer people a clean look and feel to the design of the site and then give plenty of information. This will give you credibility and allow the visitor to get to know you and your business.

  • http://sazbean.com sazbean

    Moses, I think you hit the nail right on the head – providing information leads to credibility and giving visitors what they’re looking for. While design of a site is important as far as whether or not people can navigate around and find what they’re looking for, it’s the information that stands out when trying to get people to return.

    Thanks for reading and for your comment.

  • http://sazbean.com Sarah Worsham

    Moses, I think you hit the nail right on the head – providing information leads to credibility and giving visitors what they’re looking for. While design of a site is important as far as whether or not people can navigate around and find what they’re looking for, it’s the information that stands out when trying to get people to return.

    Thanks for reading and for your comment.