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Process for Using Twitter for Business

If you are wondering about using Twitter for your Business, Web Strategist has a good article on the steps involved – Web Strategy: The Evolution of Brands on Twitter.

Here is a synopsis of the steps:

Babysteps:

  • Identifying if this is the right marketplace
  • Listening to clean insight
  • Registering the namesake

Walking:

  • Decide on the persona
  • Decide on the method of engagement
  • Examine the digital communications policy

Running:

  • Integration with other tools
  • Aggregation and joining conversations
  • What’s next

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Twitter for Business – How to Fail

Twitter has recently appeared on the media bingo card – both for technical problems with the service and as a new way to reach your customers.  Twittering for business can be a great way to keep your customers informed, but more importantly it can be a great conversation tool.  However, too often businesses jump into the next big thing without fully understanding how to use it for business purposes.  The problem with social media technologies like twitter is that not jumping in can be detrimental as well.  If you’re interested in learning more about how not to fail with Twitter, Web Strategist has required reading: Why Brands Are Unsuccessful in Twitter.