We’ve all seen those Twitter accounts – they’re following 24,506 people and have 24,302 followers. They’re in a mad rush to get as many followers as possible by following so many people every day and removing those that don’t follow them back. Having more followers isn’t necessarily a good thing, and the results of a new research project has the data to show it:
To reach this conclusion, the researchers examined the Twitter accounts of over 54 million active users, out of some 80 million accounts crawled by their servers. They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. The conclusion? Those with the largest number of followers may be “popular” Twitterers, but that’s not necessarily related to their influence. High follower counts don’t always mean someone is being retweeted or mentioned in any meaningful ways. – The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter (ReadWriteWeb)
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